Newsletters can be a great way to keep in touch with our customers and fans - but remember folksy’s rules
"In using Folksy you agree not to contact your buyers unless they have opted-in to any further communication (through any channel - phone, mail or electronic).
You can ask your customer if they would like to opt-in to marketing based communications from you at the point at which you deliver the goods, for example in any literature you send with your item (or if they were to contact you for any reason), but you must not assume that they have opted in unless they have expressly chosen to do so. No one likes unsolicited communication.
Spam is a modern monster so let’s not feed it!"
There are various free newsletter sites available to use - I use mailchimp which offers a double opt-in and easy opt-out, so nobody gets irritated by unwelcome newsletters that they haven’t signed up for. Newsletters should only ever be sent to people who have deliberately signed up - and even then, it’s easy to forget we’ve signed up, so always make sure people can opt out easily.
Do you have a newsletter? What system do you use?