Not sure whether I should start a new thread for this, or whether it is the right place to ask, or indeed whether I should be asking it at all🥴
Even though I make necklaces myself, I feel that jewellery has reached saturation point and seems to be drowning out all the other fabulous hand made items on offer …. Or am I alone in thinking this🤔
Interesting point. it’s a really tough category as there is sooooooo much jewellery. Having said that there’s jewellery and then there’s jewellery as there are always ways to differentiate products.
It’s always tempting to complete on price but defo isn’t the answer so have been trying to focus more on different design ideas, promoting and packaging etc - defo a work in progress.
I think there will always be interest in something new even in a saturated market, even if is just subtly different from the norm and also in classic designs (safe choice for presents and fewer fit issues than e.g. clothes). Handmade is also a real selling point over mass produced.
I think you’ve already done a good job at creating something a bit different in jewellery (love your necklaces) and hopefully you’ll do really well, particularly in the run up to Christmas.
Not sure about it drowning out everything else as I think Folksy do a really good job of promoting across the full range of products and showing them on the home page (I’ve found it’s actually quite hard to get jewellery picked up for Folksy Favourites) and people can search under product categories
Aww Thankyou! I just visited your wares and you have some lovely things on offer too!
I agree with you re the Homepage it is well set out and I always like lots of things . Thinking about it …… the bit maybe I shouldn’t visit is The newly Listed page …… I just whizz past the jewellery on there without really looking, as there is always so much of it. It is actually that that I am referring to
Yes jewellery is a bit saturated (I’m another jeweller) but people will always find new niches to populate rather than everyone churning out the same stuff. The trick is finding your niche and the people who appreciate it.
A thing to remember about the newly listed pages (rather than the newly listed boxes on the home page) is that it doesn’t differentiate between something that is completely newly listed fresh that day and something that is being relisted (there are currently 3341 pages of ‘newly’ listed items with 60 items per page which accounts for everything listed on Folksy). Some shops insist on relisting a large chunk of their listings each day so they always dominate those pages. I don’t look at them (the newly listed pages) for that reason.
And in case you like stats - there are currently 200415 different listings on Folksy (excluding variations) and of those 52120 are in the jewellery section with an additional 2561 in the wedding jewellery section, so jewellery is a bit over 25% of the listings on the site.
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Hard to say what is saturation though when the customers keep buying it. A quick look at the best sellers list and there’s about 25% jewellery sellers, so that seems to be in line with overall stats.
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