Folksy Ltd

Why isn't my shop getting noticed?

(John Stead) #1

Hi Guys

I know this topic might have been covered to death but I was wondering why things are very slow with my shop.

I have a few starting prints to test the water before I take the leap and add more items with different variations.

Any thoughts and suggestions will be great :slight_smile:

( Carol ) #2

Hi John,

I understand you wanting to test the water but only having 4 items in your shop doesn’t really give people anything to look at. Imagine walking into a High Street shop and there was only 4 items, you wouldn’t stop around for long!

Promotion is key. What do you do to promote? There are promotional threads here in the forum for you to join in.

Do you have a facebook business page? Personally I find it very slow going but many use it successfully. I get a lot of views from twitter. I also use pinterest, wanelo, stumbleupon, instagram, tumblr, flickr, craftjuice and probably some more that I can’t remember at the moment :smiley:

Your shop and your prints look good so I’m sure it’s just a matter of telling people how to find you :smile:

Carol x

PS, I’ve just given your shop a tweet and followed you on twitter :slight_smile:

(Sams Gemstone Jewellery) #3

Hi John,

As Carol says its all about promotion. Each person is different, me personally I don’t like twitter ( all a bit messy for me) although I do use it along with FB, Wanelo, Pinterest, Craftjuice and Craftori. Google Analytics tells you where you get the most views from so you could always try them all for 3 months or so and then just focus on the ones that work for you. It is time consuming but if it gets you sales, it is worth the effort. I have added your items to my Pinterest board and tweeted a couple as well. It does take time but I find that quite a few of my sales are from recommendations of previous customers so good luck, I hope the sales start rolling in soon xx

(John Stead) #4

Great reply @Knittingtopia. I will certainly be following your advice as I can be a bit lazy and modest about self promotion :confused:

Thank you very much for the tweet, again I don’t use twitter much but need to give myself a kick up the bum lol

Thank you very much

(Jo Sara) #5

I just followed the Facebook link from your Folksy shop front, you’ve got a healthy numbers of followers there, and I noticed on your Facebook page you link to your own website. So, if you are selling well from your own website, that’s because your Facebook promotion points your shoppers there. If you pointed them here to buy, you’d sell well here :smile:

(Sasha Garrett) #6

Have you set up google analytics for your shop? People might get to your shop front page and then no further which wouldn’t show on your folksy shop views counter thing (which should always be taken with a pinch of salt any way). As the others have said promotion is key to draw people to your shop but if you are trying to catch passing trade then maybe adding some lifestyle photos of your work (hanging on the wall of an artfully style living room for example) might help people buy into the idea. A more descriptive description of the subject might help eg as well as path to roseberry which only means something to people who’ve been there have something like ‘a cobbled path winds through the rolling yorkshire moors, with the golden light of the sunset illuminating the glorious purple heather’. People might not search for ‘path to roseberry’ but might search ‘path in sunset’ - I’m a jeweller and whilst I would title something e.g. ‘Sodalite and Onyx necklace’ in the description it would be ’ denim blue sodalite and glossy black onyx necklace’ to catch the searches for black necklace or blue necklace (and I probably should have the colours in the title for the best SEO results).
Hope that helps in someway.

(Stephanie Guy) #7

I agree with the others, promotion and maintaining a conversation with your followers on social media is crucial.

Also, you probably need to work on your search terms - I just searched for Yorkshire picture and Yorkshire photograph and none of yours came up. There weren’t many items that did come up, so you could probably get away with adding lots of keywords into your item description. Have a play and see what happens!

(Heidi Meier) #8

Hello - also is there any reason why you haven’t updated the meet the maker section? Buying a piece of art is as much about the connection with the artist (in your case you the photographer) as it is about the actual image. I’m sure potential customers would like to find out about you! :smile:

(Leslie Morton) #9

Hi. Believe I’m no expert on either SEO or photography but I went and looked at your photographs and they are lovely!

I do see something that would be an issue for me - the size and price. I couldn’t see any shops charging more than £21 in the first few pages of search, albeit for a smaller size. As shoppers cannot see the size on the thumbnail, the £48 may scare them away; I know I would pass it by.

Perhaps you could offer different sizes as an option that correlates with the majority of other shops. From what I saw, 5x7 and 8x10 seem to be the most common size and prices are commensurate. You could offer other sizes in the listing or, what would flesh out the shop, show all sizes available in separate listings.

As a buyer and seller I know that you don’t have to be the least expensive to attract buyers - they usually want quality and will pay a premium for that - but more than double the price of any other shop would ensure that I don’t click on it unless I was looking for that particular scene.

I hope this helps. Someone once gave me similar advice and it worked!

Kind regards,

(Soap n Things and Grumpy Joe's Pet Emporium) #10

good point.

(Ocean Arts North Devon) #11

I too have had no sales and very few views - 3 a day if I am lucky sometimes 0! I promote, I am on facebook, pinterest and sell my items online at a steady pace but nothing on Folksy?