I’ve learned with selling art you have to make a name for yourself.
I’ve been quite lucky- I have allowed things to grow organically and have taken full advantage of social media (though I’m selective in what I use) I don’t bombard them all- and sometimes don’t post anything for weeks.
I discovered a few months ago that I’ve built up quite a local following- I live in a seaside village just 6 miles from Newcastle and have discovered people have heard of me and my work- I’ve sold a lot locally- not through markets or anything, just through Facebook. The only ‘offer’ I run is free local delivery- literally within my postcode. People love meeting the artist too and asking questions so that’s maybe helped! They love knowing their new piece of art was made just down the road.
I have found sales- offers offering percentages off have never worked for me. I’ve always sold more without an offer (I have tested that theory a few times- but I’m not in a hurry to sell as I also work full time) I also believe that for now I’ve pitched my prices correctly. I want art to be affordable- I want everyone to be able to afford a piece of original art if they want- without having to go to places like Next and simply buy mass produced canvas pieces made in China for the same price- I make that clear to people too.
I sell through here, Etsy, Art Finder and framed pieces in a B&M shop in a wealthy village in Northumberland.
I used to sell through the Country Living Magazine shop (until recently) and I also make sales through Facebook and Instagram as well as my own website.
The problem with art specific websites now is a lot of them will only sell originals- so you may want to look into that for your original pieces.
But it’s definitely a case of experimenting! I have done a few specific arts & crafts fairs but simply to gauge my audience face to face- and it’s worked a treat.
At the moment with work and allowing my name to grow organically it means I simply make pieces when I fancy it- when I’m in the mood- I can go weeks sometimes months without adding anything new but this doesn’t seem to stop people buying.
I find learning about what makes it all work & what makes it all successful really interesting. I hope to quit my job one day for this- so I want to really understand what I’m doing. It’s fun finding these things out though! But takes constant experimenting!
Sorry for the long message!!